Chicago, IL (PRWEB) May 04, 2012
Gorilla Commerce, an award winning, full-service commerce solutions provider, has announced that the company has been recognized by the non-profit Interactive Media Council, winning two (2) coveted Interactive Media Awards for their client work. The awards, for Outstanding Achievement in the B2B category for the re-launch of networking solutions provider Grid Connect and Best in Class Blog for pro-audio maker Shure, marks the second consecutive year Gorilla has won multiple IMAs.
The Best in Class IMA for the Shure corporate blog (http://blog.shure.com/) is the result of a complex content migration project that took four separate multimedia content sources and unified them on a single platform within the Shure corporate site. Involving content strategy, design and development teams, the newly designed blog maintains consistency within the overarching Shure brand, while giving the blog its own unique identity. With an integrated feel reminiscent of a standalone media site, the new blog provides greater visibility for multiple content streams aimed at specific segments of the overall Shure audience. This project illustrates the evolution of the corporate blog, said Randy Kohl, Content Strategist at Gorilla. Where the traditional blog has long served as a singular messaging vehicle, the Shure blog provides a content-rich customer engagement tool that maintains clearly defined paths to information discovery for a diverse set of users.
The IMA for Outstanding Achievement in the B2B category for Grid Connect stems from a project that involved the complete redesign and re-platform of the Grid Connect site to the Magento Enterprise platform. A number of design and development factors play into the success of the Grid Connect site. Modern, clean design elements showcase the brand and its array of highly technical products. Simplified product discovery, achieved through updated information architecture, guides customers to the exact product they need, and into the conversion funnel, faster. Accelerated site performance, with page load speeds across the site clocking just over 1 second, enhances the user experience throughout their online shopping process. With the award, the Grid Connect site joins the elite company of some of the worlds largest B2B companies, including Maersk and Accenture. (http://gridconnect.com/)
The Interactive Media Awards were established in 2006 to elevate the standards for excellence on the internet. Winning entries are judged on the basis of design, content, feature functionality, usability, standards compliance, and cross-browser compatibility. With only a small percentage of entrants receiving this prestigious honor, Gorilla is delighted to have been recognized by the Interactive Media Council in multiple categories for excellence in website design and development on behalf of their clients.