Prima is multipurpose responsive Magento theme suitable for different online stores. Fully responsive, Prima includes many new features as unified AJAX controller, LESS preprocessor, 7 new widgets and fully customizable colors and fonts and many more! Prima includes the latest Magento 220.127.116.11 plus the security patch SUPEE-5994.
SharkSkin Framework Features
Complete Magento Framework
Extremely fast development, great features, base for any Magento project
SharkSkin includes code and design that extend crucial parts of Magento, both in frontend and backend, improving some of the original features and adding more, where the open source code lacks functionality. SharkSkin is a base for any type of Magento project, no matter the size, reducing greatly the time for development.
Bootstrap 3 and LESS
Speed up the development process even more and control everything from the backend
SharkSkin includes a default skin, based on Bootstrap 3 and LESS.
- Using Bootstrap 3 and the “mobile first” development approach, the mobile and desktop versions are created simultaneously, with automatically added responsive features, easy to extend base classes (buttons, links, colors, etc.).
- Using LESS reduces the time for development even more, separate blocks of the website are included in different LESS files, the base properties (colors, fonts, etc.) are exported to variables. Extending and modification is extremely fast and easy.
- SharkSkin includes integrated PHP LESS preprocessor (compilator) with two modes of caching and control of any type of variables from the backend. This gives ultimate freedom for customer modification directly from the backend, speed and independence of development and optimized CSS code.
SharkSkin is speed optimized to the maximum
SharkSkin uses various techniques to optimize the speed of page generation, transportation and rendering, extending the original Magento features. Minification and combination of CSS and JS, extensive caching and minificaton of the cached HTML, ready to use with CDN, extended resizing and caching of the images. With proper server setup you’ll be able to achieve unmatched speed.
LESS Preprocessor (compilator)
Edit directly the less files, control everything from the backend
SharkSkin includes an integrated PHP LESS preprocessor, which compiles all .less files into one big minified CSS file on the fly. You can edit the .less files directly via FTP and you don’t need a LESS JS. Evenmore, the LESS preprocessor takes variables from the Magento backend allowing modification of the original parameters by the user (colors, fonts, etc.). The modified parameters are then replaced in the original CSS instead of an inline CSS, which increases greatly the page load speed and reduces the time for development. The LESS preprocessor have two modes of caching – normal and aggressive which then reduces greatly the server load and increases the page load speed even more.
Full AJAX frontend
Unified controller allowing adding AJAX anywhere
SharkSkin includes a unified AJAX controller allowing any frontend feature to be working via AJAX. From the standard AJAX Cart, AJAX Whishlist, AJAX Compare and AJAX product Filter to unique features as AJAX estimation of shipping tax, AJAX promo codes, and many more. Adding more AJAX features is as easy as adding few classes and parameters to the HTML element.
Outstanding usability and features for mobile
Mobile is half the web already. We put a special effort there.
ShopShark includes a feature rich mobile menu, collapsible elements, automatically generated retina images, vector icons, swipe control and many more features for ultimate mobile experience.
Google Fonts and Unlimited Colors
Choose from more than 600 fonts and unlimited colors
With SharkSkin more than 600 Google Fonts and unlimited colors can be controlled via the backend and compiled directly in the CSS. When more than one Google Font is used, the fonts are conbined in a single query for increased speed. Virtually any design element can be controlled via the backend and compiled directly in the CSS by the LESS preprocessor.
Different templates for different categories for the megamenu
SharkSkin includes unique MegaMenu module that allows customization of any menu item separately with unlimited number of templates. Adding new template is as easy as writing few lines of HTML. Create virtually any megamenu design as you want. More than 10 templates are already included in the default skin.
Integrated BLOG with YouTube and Twitter integration
Create and manage a fully featured BLOG, automatically take videos and tweets
SharkSkin includes an integrated BLOG with YouTube and Twitter integration. No need for a separate WordPress installation or tacky WordPress integration plugins. Control, post content and manage the BLOG directly in the Magento backend. The blog also includes automatic rendering of videos via YouTube, automatic YouTube video feed publishing and automatic publishing of Tweets. Create a unique review/commentary BLOG with automatic content publishing from YouTube and Twitter.
Unique visual selectors to let customers to choose colors, sizes, etc.
Add an image or custom HTML to any attribute to be displayed together with configurable products to let your customers to choose the color, size, design, or any other option of your products visually.
Fully optimized for SEO
SharkSkin includes rich snippets, right use of “nofollow”, extended HEAD parameters and all recommended on-page SEO attributes. You just need to add a unique products descriptions to achieve great SEO ranking.
Upload videos to YouTube directly from your Magento backend
Using the YouTube widget you can publish easily any YouTube video, or even upload a new video directly from your Magento backend, that will go in your own YouTube channel. You need to set-up API credentials in your YouTube account, then the SharkSkin YouTube widget will use that to connect to your YouTube account. Using this you can easily shoot review videos and publish them in the product descriptions or in the Blog saving tons of time as the rendering and publishing of the video will be automatic.
Publish virtually any product listing anywhere
The unified product widget allows you to publish collections of products anywhere in your pages or static blocks. The widget have the following options:
- Category – Choose the category from which you wish to show products. You can omit it which will select all the products from the current store view
- Include Subcategories – yes/no
- Product Type – All/New/Sale/Custom/Grouped/Bundle
- Products – in case of product type custom
- Sort By – Price/Date/Name
- Sort direction – Ascending/Descending
- Maximum Displayed Items – limit the collection to reduce the page size
- Template – Choose between various templates – Carousel/Full info/Short Info/Mosaic/List
You can put a product collection everywhere – in the MegaMenu, in a popup, in a blog post, in a custom page (describing a promotion). Create a rich sales content with the product widget.
Unified Blog Widget
Publish latest blog posts anywhere
Using the blog widget you can publish latest post/reviews from any blog category to a category page, a megamenu dropdown. Remember that the Blog can automatically import feeds? Use that to strengthen your sales.
Publish beautiful sliders anywhere
With the revolutions slider widget you can publish any slider on any category page, blog post, product page, megamenu item or custom page (landing or promo page).
Add a popup message to any page
Using the popup widget you can create a popup message that will appear on any page you like when the user arrives, after some delay or when the user tries to leave. Use that to announce promotions and sales. Remember that you can publish product collections anywhere, including inside the popup? Use that to show your users what’s on sale. Or show them a video or the latest reviews.
Choose the variant that fits your brand the most
Choose between various variations of the header and footer inside the same theme. For example – choose between logo on the left or in the center. This feature allows you to uniquely fine tune the website to your brand.
Layout variations for the product page
Choose between few layout variant for the product page
You can choose between standard/wide/fluid variants of the product page for each category separately. This allows you to uniquely tune the product page to the product.
Both the category pages and the blog have the unlimited scrolling feature
Get rid of the endless clicking on “next”. Using AJAX, more products or blog posts will load when you reach the end of the page, or when you click on “load more”. You know how important it is to remove the hassle and pain for the potential buyers.