New York, NY (PRWEB) November 15, 2012
(http://rtacademy.org/cmo) Social marketing is no longer a second-tiered practice on a long laundry list of disciplines. Even Chief Marketing Officers from major companies are invested in reaching consumers and using social platforms. To recognize the maturity of the social media marketing industry, the Shorty Industry Awards (http://industry.shortyawards.com) have formed an all-star panel of CMOs to select winners for the 5th Annual Shorty Industry Awards.
Joining this elite CMO Jury are (in alphabetical order): Mark Crumpacker from Chipotle, James Fishler from LG Electronics, Simon Lowden from PepsiCo, and Brian Niccol from Taco Bell.
“Social media has been critical to Chipotle’s success as we work towards changing the way people think about and eat fast food. I look forward to reviewing the entries for the Shorty Industry Awards and honoring the innovation of those who are successful in this rapidly growing space.” -Mark Crumpacker, CMO of Chiptole.
Social media has changed the way that we all live, work, play, learn and share. The Shorty Awards celebrates those who understand that 140 characters can speak volumes and that a spontaneously shared image can travel the world in a heartbeat and know how to use that understanding to its best effect. -Simon Lowden, CMO Pepsi Beverages Company
As consumers continue to favor social and digital channels to gather and share information, we strive to stay current by listening and engaging with our audiences across all social platforms. I look forward to seeing the creative work that fellow marketers are doing to listen and stay connected with their audiences in a relevant way. -Brian Niccol, Chief Marketing and Innovation Officer for Taco Bell Corp
Social media was once a task that many companies delegated to interns, said Greg Galant, CEO of Sawhorse Media and cofounder of The Shorty Awards. Now social media is top of mind in the C-suite, which is why were excited that this group of forward thinking CMOs have signed onto judge the Shorty Industry Awards. Its a strong signal that social media matters at all levels of an organizations.
The state of the art in social media changes rapidly. Weve created many new categories of excellence for the Shorty Industry Awards this year. Even the best animated GIFs, Instagram and Pinterest campaigns will be honored. The Shorty Industry Awards are also announcing a brand new partnership to continue to add validity and recognition to the brands, agencies and social media pros that are being honored. Unmetric (http://unmetric.com), the social media benchmarking company is now the official Social Media Analytics and Benchmarking Partner of the Industry Awards. Unmetric will also be presenting the Best Social Media Manager of the Year Industry Award!
About Mark Crumpacker, Chief Marketing Officer, Chipotle (http://www.chipotle.com):
In 2009, Mark Crumpacker left the San Francisco-based brand consulting firm he co-founded to become the first Chief Marketing Officer at Chipotle. While he is Chipotles newest officer, he has long-standing ties to the company, having created its original identity package, and handling a number of projects for Chipotle as a consultant. As CMO, Mark is responsible for developing marketing strategies and a creative vision for Chipotle that bring the companys market in line with the improvements we have made with our unique food and people cultures.
About James Fishler, SVP of Marketing and Go-to Market Operations, LG Electronics USA (http://lg.com/us):
In addition to leading Marketplace Operations, In-Store Merchandising and Sales Operations, his responsibilities encompass Brand Marketing for Home Appliances, Home Electronics and Mobile Phone products in the United States. Fishler leads teams responsible for building LG into a powerhouse brand in the U.S., known for innovation and reliability under the companys Lifes Good marketing theme.
About Simon Lowden, SVP, CMO, Pepsi Beverages North America (http://www.pepsi.com):
Simon is responsible for PepsiCos North American Beverage portfolio, its marketing strategy, innovation and execution. Simon had been Chief Marketing Officer of Pepsi International since July 2007. Previously he was VP of Marketing, CSDs for PI, responsible for developing and executing the beverage marketing programs around the world. Simon joined the company from Unilever in 1996 as the UK Marketing Director before moving into a European assignment. He holds a BSC in Geography and Geomorphology from Kings College, London. Simon is a huge sports enthusiast a rugby player of old and now a triathlete several times over and has completed the Ironman. He and his wife, Rebecca, live in Darien, Connecticut, with their two children: Ben, 19, and Caitlin, 16.
About Brian Niccol, Chief Marketing and Innovation Officer (CMIO), Taco Bell Corp. (http://www.tacobell.com):
Brian Niccol serves as the Chief Marketing and Innovation Officer (CMIO) for Taco Bell Corp., a subsidiary of YUM! Brands, Inc. Taco Bell is the nations leading Mexican-style quick service restaurant chain with more than $ 6 billion in annual system-wide sales and nearly 6,000 restaurants. In this newly created position, Mr. Niccol is responsible for integrating all marketing, food innovation, consumer insights, media, brand reputation, and public relations efforts.
About the Shorty Awards:
The Shorty Awards (http://shortyawards.com) honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social Web. Past winners include Ricky Gervais, Conan O’Brien, Cory Booker, Sesame Street’s Grover, Suze Orman, Ted Leo, Neil Patrick Harris and NASA.
About the Real-Time Academy of Short Form Arts and Sciences:
The Real-Time Academy of Short Form Arts & Sciences (http://rtacademy.org), comprised of leaders in technology, journalism, business and culture, plays a role in choosing the winners from Shorty Awards finalists. The group includes Apple Co-Founder Steve The Woz Wozniak, actor, writer and executive producer Nick Cannon, actor Charlie Sheen, Foursquare co-founder and CEO, Dennis Crowley, Craigslist founder, Craig Newmark, Dean of Student affairs for Columbia Journalism School and CNET Tech Columnist Professor Sree Sreenivasan, actress and philanthropist Alyssa Milano and Wikipedia founder, Jimmy Wales.
To learn more about the Real-Time Academy of Short Form Arts & Sciences, visit
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