Tag Archives: Handson

New Inbound Marketing Book, The Bootstrappers Guide to the Mobile Web, is a Complete, Hands-on Tutorial to Preparing a Business for the Oncoming Mobile Storm


Austin, Texas (PRWEB) June 26, 2012

Business owners, entrepreneurs and professionals will find the help they need to quickly create a mobile web strategy in the new book The Bootstrappers Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks (Quill Driver Books, May 2012), by inbound marketing authority Deltina Hay.

The Bootstrappers Guide to the Mobile Web is a quick, practical, hands-on introduction to the nuts-and-bolts of promoting your business through mobile apps and websites, written for do-it-yourself entrepreneurs who dont have time or money to waste.

The Bootstrappers Guide brings the Mobile Web to mainstream business users, showing readers how to create a successful mobile web presence without learning programming or web design. With The Bootstrappers Guide, you can do it yourself, do it cheaply and do it now.

Social media marketing expert Hay guides the do-it-yourselfer through getting mobile from start to finish. Direct and no-nonsense. Publishers Weekly

The mobile web is the BIGGEST opportunity for people to improve their business. Deltina Hay has provided the road map. Dig in. Now. Chris Brogan

“An indispensable toolbox crammed with no-nonsense methods and practices for getting your website mobile…invariably money well spent.” NYJournalOfBooks.com

“If you really need to know how mobile will affect your business and would like to have the tools to be one step ahead of your competition then you are going to love this book.” BusinessBookTalk.com

Using real-world examples of best practices for mobile development, The Bootstrappers Guide gives readers hands-on training. Easy-to-understand step-by-step instructions, illustrated throughout with extensive screen shots, show exactly what to do at every step of the way.

The Bootstrappers Guide develops readers knowledge, hands-on skills and confidence with core mobile web technologies:

Developing Mobile websites by writing your own code, using a content management system (CMS) or using mobile web hosting and conversion services such as goMobi, mobisiteGalore, Winksite and Mofuse.

Developing mobile apps for iOS, Android, Windows Phone and Blackberry, using either native software development kits (SDKs) or app development services such as AppMakr, Widgetbox and ibuildApp.

Redirecting mobile traffic and optimizing, promoting and troubleshooting mobile websites.

Developing web-based mobile apps and converting web apps to native apps.

Distributing, promoting and monetizing mobile apps.

Mobile web marketing tactics including QR codes, location-based marketing, mobile advertising and SMS advertising.

New and upcoming mobile technologies to plan for now, including augmented reality, search apps, near field communication (NFC) and context aware applications.

More than just a how-to, The Bootstrappers Guide helps you formulate the right mobile web strategies and plans to advance your particular goals for your business. Straightforward checklists and worksheets help you make key decisions about your mobile web strategy, focus your options, and weigh costs and benefits. Special sections on measuring results and analytical tools help you assess the effectiveness of your mobile web strategy.

The books companion site, TheBootstrappersGuide.com, puts even more resources at your fingertips, with links to development tools, tutorials, templates, sample strategies, services, apps and worksheets to help you plan and implement your mobile web strategy.

The Bootstrappers Guide to the Mobile Web is the essential manual for all professionals who want to put the Mobile Web to work building their business.

About the Author:

A pioneer of social media marketing, Deltina Hay is the founder of Dalton Publishing, Plumb Web Solutions and Social Media Power. Hay teaches social media graduate courses for Drury University and is a regular contributor to Six Revisions, SocialMedia.biz and Technorati. Her previous books include the critically acclaimed The Social Media Survival Guide (Quill Driver Books, 2011, ISBN 978-1-884995-70-5).

Book Details:

Title: The Bootstrappers Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

Author: Deltina Hay

Publisher: Quill Driver Books, an imprint of Linden Publishing

Publication: May 2012, $ 24.95 ($ 27.95 Canada)

Internet Marketing, ISBN 978-1-61035-052-5

6″ x 9″ trade paperback, Kindle, Nook, EPUB, 236 pages, illustrations, bibliography, index

Available from bookstores, online booksellers and Quill Driver Books (1-800-345-4447, QuillDriverBooks.com).







Joomla! Mobile Development Beginners Guide: a Cear, Hands-on Guide to Build Mobile Websites


Birmingham, UK (PRWEB) August 26, 2012

Packt is pleased to announce the release of Joomla! Mobile Development Beginners Guide book, a new book and eBook for web designers to build on the skills and knowledge of maintaining websites for mobile devices without the knowledge of HTML and CSS. Written by Tahsin Hasan, this practical guide is designed to manage and create a feature-rich site with easy navigation by help of step-by-step tutorials and screenshots.

Joomla is one of the worlds most popular open source Content Management Systems. With millions of websites running on Joomla, the software is used by individuals, small & medium-sized businesses, and large organizations worldwide to easily create & build a variety of websites & web-enabled applications.

Joomla! Mobile Development Beginners Guide teaches beginners to create, manage and customize professional, feature-rich and extendable websites easily for mobile visitors. This book will help the readers to organize site content in different tabs, articles, and slideshows and improve its search capability with AJAX searching. It will also provide the instructions of making the use of templates that will make the site look just right, tweak the CSS, and customize templates using own logo, fonts, and colors.

The book allows to extend Joomla!’s capabilities that finds and utilizes must-have extensions that perfectly meets the needs of readers. Additional advantages like creating and specifying mobile stylesheets for Joomla! website to style it more effectively for mobile users and modifying extension functionality to suit their needs by planning and implementing advanced configurations for modules are also covered with easy-to-follow techniques.

This book includes Joomla!s many powerful features and is perfect for web designers and beginners, who would want to build and maintain own websites for mobile visitors. The book is out now and available from Packt in print and popular eBook formats. To read more about it and download a sample chapter, please visit the Packt web-page.







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