Tag Archives: Leverage

Comm100 Proclaims: Leverage Pinterests Popularity to Increase the Effectiveness of Email Marketing Campaigns


Vancouver, BC (PRWEB) May 04, 2012

Pinterests meteoric rise up the social media ladder shows that clearly, it must be doing something right. After careful consideration of the elements behind the social platforms popularity, as well as in-depth access to email marketing conversion analytics, Comm100 developed the following list of recommendations.

1. Make It Visual – Pinterest is a virtual pin board that relies heavily on the visual. Integrating visual elements throughout an email keep the reader engaged and interested. Visuals illustrate and emphasize ideas much more powerfully than mere words by causing the left and right sides of the brain to work together. However, it is important for email composers to remember to use visuals sparingly as many email clients block visuals. Just like a well-created Pinterest board, visuals should balance the rest of the content and text in email.

2. Make It Easily Digestible – At a glance, a first-time Pinterest visitor can figure out what the site is about. A successful email is likewise easy to figure out. Additionally, the comment section on an individual pin is most effective when it is short, to the point, applicable to other pinners and personal. Email marketers should use these methods when crafting their email subject lines to increase the open rates on an email.

3. Make It Shareable – Sharing is the heart of Pinterests platform. An effective email contains information worth sharing and an easy way to share that information, such as a “forward this email to a friend” action button. Also, social sharing buttons and social media icons are commonly considered a must-have element of any well-executed email campaign.

4. Keep Spam Out Of It – Pinterest recently came into the crosshairs of spammers and that influx of spam has aggravated the whole community. The outrage felt by loyal pinners is similar to the feelings of email readers when they are being spammed via email. Smart email marketers will avoid spamming or causing their list to feel as though they are being spammed, by not emailing too frequently and by providing valuable content and information, not just a sales pitch.

5. Make Action Easy – Hovering over an individual pin on Pinterest pops up a “Repin” button. With two simple clicks, a user can pin a discovery to their own board. This ease of action is duplicated in an email when the call to action process is just as easy.

According to Amy Gu, VP of Comm100, “Imitation is the highest form of flattery, and it’s also smart business acumen to imitate a successful social model. By integrating elements of Pinterest into email marketing campaigns, marketers can dramatically increase their open, click-through and conversion rates. ”

About Comm100 Email Marketing

Comm100 Email Marketing is the powerful email marketing software that offers all the features needed to implement a successful email campaign, including high inbox delivery rate, engaging and personalized email templates, the ability to segment and target email lists, precise and organized tracking capabilities and much more.

About Comm100

Comm100 is the leading global provider of enterprise-level customer service and communication solutions. Growing at an unprecedented rate, Comm100 has won the trust of over 188,000 businesses from all over the world. Comm100 gives businesses an unmatched power to communicate effectively with their customers through multiple channels and deliver superior customer experience. Comm100 products include Live Chat, Email Marketing, Support Ticket, Help Desk, Forum and Knowledge Base.







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Internet Marketing Gems Featured in Latest SuperFastBusiness Update: Exceptional Content Creation, Social Media Leverage, E-Commerce Solutions, and More


Sydney (PRWEB) August 07, 2012

In the latest instalment of his highly informative weekly Internet business updates, SuperFastBusiness.com CEO James Schramko discusses the best ways to accomplish important marketing tasks that reap the most benefits for businesses like cementing one’s social media presence, effectively distributing press releases, and choosing the right e-commerce solutions. In addition, he announces Content Assault as the newest live training topic available at FastWebFormula.com, the Internet business coaching forum community he created to help intermediate to advanced online marketers learn and master the tricks of the trade.

Receiving proper payment for online marketing services rendered poses a common and significant challenge for some business owners, especially if the service providers prefer to perform jobs upfront and collect payment afterwards. “The problem with things like web development or paid campaigns is that sometimes the job never finishes. Its very hard to close out jobs, especially web jobs; they just seem to stay open,” Schramko explains. “The best technique, of course, is to get paid upfront.” Choosing this strategy eliminates the concerns about debt collection, following up on customers who fail to respond immediately or forget to provide the information necessary to get the job donecommon headaches that come with running a small business.

Next, the Internet marketing expert announces the latest live training topic available at FastWebFormula.com: preparing amazing content. Aptly titled Content Assault, every important aspect of content creationfrom authoring content to transferring them to different formats (text, PDF, images, video, or audio), from the actual process of preparing content to the tools usedis explored to teach marketers to produce good content for publishing on their websites and generating valuable traffic. Videos continue to be strong marketing tools as well, so it’s important to brush up on relevant video-making techniques. FastWebFormula.com also has informative training materials about choosing the correct camera, lens, microphone, lighting, and other components that help produce top quality videos.

With the subject of content creation done, Schramko focuses next on ideal ways to gain solid social leverage. In making use of communities like Facebook, Twitter, YouTube, Pinterest, blogs, and forum posts, Schramko recommends using one’s real name and putting one’s picture on posts and updatesall the time. “If consumers constantly see you and your profile in the social media sites they visit, they’ll start to know who you are,” he shares. This would then be nicely accompanied by adding social widgets and links to the company’s various channels as well as a call to action encouraging people to visit its official website and join its newsletter to stay updated on developments and offerings.

Press releases play a significant marketing role, too. It’s vital for marketers to distribute a press release throughout different categories; when done right, positive results are sure to follow, as Schramko found. “I received 100 Twilerts in my email; that means my press release was syndicated everywhere,” he says. “What you want to do is always link to a different page on your site with a different key phrase.”

Finally, the Internet business expert relates how e-commerce stores will be huge in the near future, so retailers looking to make a profitable online venture can start exploring the best platforms to use. “WooCommerce gets the thumbs-up for WordPress-based e-commerce, while BigCommerce provides a hosted solution at a considerably pro level…The next one (the ‘big daddy’) is your own hosted version of Magento; somewhat expensive and difficult to use, but the best e-commerce platforms if you’re going to be doing millions of dollars’ worth of e-commerceand I hope you are,” Schramko encourages.







GRM and Newtek Leverage Combined Capabilities


Jersey City, NJ (PRWEB) August 24, 2012

GRM, a full cycle records and information management leader, announced today a capabilities-sharing partnership with Newtek Business Services. The agreement aims to both meet the growing needs of existing GRM and Newtek clients and accelerate the pursuit of new joint business opportunities. Newtek, also known as The Small Business Authority, offers services and solutions around supply chain and ecommerce operations for over 100,000 customers. The company is a leader in the selling of commercial business insurance and also Americas largest non-banking commercial lender.

We are really excited about the potential of this relationship, said Gene Stewart, GRM Director of Alliances and Channels. On a national basis, it expands the value-added capabilities of both companies. For GRM, we expect this alliance to drive core services and open up digital opportunities that will benefit all of our locations.

The partnership strategy calls for GRM to make available its comprehensive suite of document and records management services to Newtek clients. At the same time, Newteks e-payment, payroll management and web services will be introduced to GRM and thousands of GRM customers in major markets across the U.S. Its a win-win for both companies, explained Adam Altman, Newteks Regional Vice President. Not only can we better serve our respective clienteles, but as partners were able to approach potential new business with a formidable edge in overall capability. Mr. Altman is already working with GRM sales teams to identify promising joint opportunities.

About GRM

GRM Document Management is a leading provider of lifecycle records and information management solutions. The company continues to demonstrate technological leadership by bringing proprietary innovation and new levels of cost efficiency to document storage, data protection, digital/electronic document management and certified destruction. Fully integrated products and services include: eAccess remote inventory control, the Cloud-based Online Record Center, business process workflow automation, a blended paper to digital solution, GRMpedia, a retention regulatory research tool and the Solutions Group, which provides customized, enterprise-wide Retention, Compliance and Governance expertise. GRMs full service capabilities are available in major markets throughout the U.S., including New York/New Jersey, Atlanta, Baltimore, Boston, Chicago, Houston, Los Angeles, Miami, Philadelphia, San Francisco, and Washington, D.C. GRM is also currently the largest document storage/records management company in China with a presence in 6 cities. For more information, visit the GRM web site at http://www.grmdocumentmanagement.com

About Newtek

Newtek Business Services, Inc., also known as The Small Business Authority, is a premier provider of quality business services and financial products for the small to medium-sized business market. The companys mission is to become the premier provider of quality business and financial services to small- and medium-sized businesses throughout the U.S. Clients are provided with access to financial, management and technological resources that enable them to better grow and compete in today’s marketplace. Newtek’s products and services include electronic payment processing, digital bookkeeping, Accounts Receivable Financing, Web Design and Development, and payroll management processing. For more information about Newtek, go to http://www.newtekbusinessservices.com







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Chatwing Development Team Offered Free and Reliable Chat Widget Leverage to Tumblr Event Bloggers


New York, NY (PRWEB) October 06, 2012

Tumblr event bloggers can now use the latest version of the Chatwing chat widget. The Chatwing application can be good for covering various events because of the global connectivity that it offers. A single Chatwing chatroom allows social media sharing, full admin conversation control, customization options, and flexibility in discussions. Moreover, the Chatwing app has three shoutbox styles that anyone can use.

With social media integration, visitors of the Chatwing chatbox can log in with their Facebook or Twitter accounts. Following this, they can now send invitations to each other. This allows users to delve into deeper communication, and they can also join Facebook and Twitter communities. Tumblr event bloggers can utilize this option to gather more information about upcoming or occurring events. Based on professional commentaries, an event blog prospers if it can explore the different points of an eventwhether they are positive or negative.

Chatwings free shout box also offers a wide range of customization options. Now, users can determine the widget color they like so that it will fit with the theme of their blogs. Additionally, users can create more chat boxesa useful option if a user is maintaining two or more blogs. Unlimited moderator option is also available for team blogs. The admin conversation control allows the blogger to delete messages in real-time and also ban users. This will prevent the appearance of comments that may be harmful to the credibility of the blog.

Communication leverage is now an important factor in the field of blogging. The Chatwing chat box can achieve a reliable form of communication leverage through continuous usage. With such application, bloggers will be able to create their marks in the blogosphere and they will finally get the recognition they deserve.

About Chatwing.com

Chatwing.com specializes in the new field of website chat. Over years, the Chatwing team has introduced live chat widget for hundreds and thousands of blogs. The Chatwing application bridges people from many parts of the world, creating global synergy through the Internet. The shout box can be installed in just seconds, and it can be used for varying purposes such as leisure and Internet marketing. It also allows a user to customize the size, color, and name of the widget. Chatwing is 100% free for everyone.







Chatwing Introduces WordPress Website Chat App as Blog Marketing Leverage


San Diego, CA (PRWEB) May 08, 2012

Blog marketing is one of the most important facets in WordPress, as proven by the blogs created for this sole purpose alone. Chatwings developers have seen that a lot of users prefer WordPress because of the high level of customization that it offers. This is why Chatwing has launched an efficient chat box that can let users maximize their blog marketing campaign in WordPress.

Chatwing may look similar to other chat applications, but it promises efficient communication for everyone, compared to other chatrooms built for such purpose. We believe that there is power behind website chat. Whenever people talk about something, especially online, they create a synergy. Now, imagine if this synergy happens in a blog. Users talking about a certain topic will boost that blogs online presence. Chatwing is all about the zenith of communication, Says Michael Diamond, one of Chatwings developers.

Facebook integration is also considered as one of Chatwings strengths. Some WordPress bloggers were fascinated that Chatwing was able to integrate Facebook without affecting the chat boxs overall connection speed. There may be occasional lags, but they are tolerable. This simply proves that the Chatwing staffs are working 24/7 in order to maintain the efficiency of the shout box.

Chatwing also offers a high level of customization for all of its users. After installation, the user can now modify the appearance of the shout box easily. To adjust the height and width of the chat widget, the user can slide two sliders until the desired effect is achieved. The user can also pick up color hues in order to match the theme of his WordPress blog. Title of the chat app can also be changed. Chatwing generates a random string once a title is not provided. After completing everything, the user can now copy the HTML code and paste it to the WordPress editor.

About Chatwing.com

Chatwing.com has developed live chat software for websites and blogs. It caters to different online communities due to its high rate of connectivity. Everyone can create a customizable live chat box feature in 1 minute or less. Users have the ability to customize the size, color, and fonts of the chat product. The ability to website chat via social media accounts such as Facebook and Twitter enable Chatwing to offer a personal and unique real-time experience to all sites. Chatwing is 100% free and very easy to use.